Femi's Swimwear collection on the first page of world fashion website
Milena Toncheva - showing models for collection “Lizabel® 2014”
28-year old designer Ivo and his models for the next season
Seamstresses at work
Summer beachwear collection “Lizabel® 2014” received admirations from the world famous website, that placed it along with the top labels in the gender on its home page.
The company name is: Femi ltd and these excellent assessments are not the first one for it. The family factory - producer of swimwear and underwear for men, women and children - is surviving for 20 years now. Now it is placed in a shiny three-storeyed building with 80 seamstresses, it`s own designers team and three own labels - Lizabel®, Lookme® and Maxly®.
Femi`s models are much well known abroad, than in the country, because the owners Milena and Tihomir Tonchevi refuse to be media stars. After all Mrs Toncheva agreed to tell “Borba” newspaper about the beginning of the business, for the struggle with the chiniese 50 cents underwear, for the competition in the sector, as well as the neglection of the people and authorities to local business.
The facility has a store where one can find everything produced in the factory and made by original italian fabrics as well as high quality bulgarian cotton fabrics.
Durring the world economic crisis profits decreased dramaticaly and went to losses, but Femi`s owners continued to struggle for survival... and succeed!
Currently - Ivo Yordanov (the fashion designer of Femi), along with his coleague- Antoaneta Kondjarova, are ready with the new Collection for swimwear 2015 and we were lucky to catch a glimpse of it. Ivo also revealed, that next year`s collection will have lots of sport models, different shiny colours and even Maroccan motives, as it will be the tend for all global collections as well.
Every year the firm creates hundreds of new models of swimming suits. That`s why it is desired partner for lots of fashion shows and beauty contests. The fame and glory though are not the main purpose for Milena and Tihomir, but to work hard and honest in order to make something comfortable, good looking and long lasting, like their models.