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The company "Femi" EOOD dressed the participants in the contest "Miss Veliko Tarnovo"

The company

The  company "Femi" Ltd. dressed the participants in the "Miss Veliko Tarnovo" contest in the swimsuit and sportswear round and will participate in the final of "Miss Bulgaria 2023".

The last edition of the contest in Veliko Tarnovo gave a request that the "Miss Bulgaria" brand regains its authority and class and attracted serious attention from the business and the public.

The new Miss Veliko Tarnovo 2023 is Eva Zaharieva. In addition to the first place, the beauty won the honor of representing Veliko Tarnovo at the national contest "Miss Bulgaria 2023". She was personally awarded by the owner of the "Miss Bulgaria" brand, Irina Papazova, who was part of the jury, and the crown was handed over to her by last year's Miss Veliko Tarnovo and this year's pageant organizer Elena Angelova. Vanessa Kamburova ranked second, and Daniela Licheva ranked third. The host of the event was the designer Elena Hristova.

The participants paraded in 3 rounds. The ethnic collection of Fashion House "Elena Hristova" was presented. In the circle of swimwear and sportswear, the girls paraded with the Lizabel and GO Fit lines, provided by FEMI EOOD, underwear and swimwear production. Femi's sportswear also has ethnic elements and uses stylized embroideries. The formal dresses in the final fashion show were provided by Sevili Style Boutique.

A special guest in the jury was Gael Bonel Sanchez - businessman, development manager and producer at Nu Boyana Film Studios, who from this year will produce and organize the "Miss Bulgaria" contest.

The event was hosted by Park Hotel RAYA Garden.

In the swimwear show, the beauties fighting for the title showed off some of Femi's swimwear collection, which is current this summer.

Femi tries to offer swimwear for all ages, bodies and tastes. But still, fashion is fashion, especially on the beach.

The current colors for swimwear this summer are purple-cyclamen and turquoise green. The classic colors black and dark blue never go out of fashion. We are betting on more extravagant models, such as double-sided swimsuits in three parts, which can be combined in several different ways, explains the manager of "Femi" Milena Toncheva.

New prints, 3D fabrics, many types of tankinis and dresses are included in the 2023 collection. Bridge tops are popular, but soft triangle tops have been very popular in recent years. Highly minimalist swimwear with very cut-out tops and bottoms are trending among young girls who want to show off more of their bodies. For the more voluptuous ladies, there are one-piece swimsuits, where the fashion play is in the interesting backs.

The future of commerce in general is in e-stores. But swimwear remains a bit out of this trend. This is a sensitive commodity that changes every year. It is difficult to judge whether the new model will fit you as well as the old swimsuit. That's why more people prefer to buy swimsuits in the traditional way, in order to measure and make sure that it fits them well, explains Milena Toncheva.

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