Interesting fact  is that nobody knew about this high privilege. “ Our supervisor Stela Rashkova noticed, that we have many visitors in out website from one particular place- that`s how we found out Worldfashionhub, placed us on its home page. It is a great honour for us to be appreciated from fashion gurus, without even paying for it. Thus our models are shown on the pages of the European fashion  magazines. But what makes me even prouder is that all this was made from my team and we made this breakthrough!-says Milena Toncheva- Femi`s manager.

Newspaper “The week” also has its contribution for this success. Our coleague-photographer Plamen Ivanov is the autor of the photos, liked from the editors of worldfashionhub. The models are also born in GornaOryahovitsa- Gergana Daneva and Alina Jordanova. He swimwear collection was made by the young designer Ivo Jordanov. Stela Rashcova as the IT specialist has also her  big contribution for the attractive presentation of the models in the Internet . And at last, but certainly not least- the seamstresses, that maintain developing products with such high quality.

And while the 2014 Beach wear Collection marches the world`s stage, Ivo Jordanov is already all set with samples for the Summer 2015. Africa and retro has the  leading part in next year`s suggestions. Floral motives on dark foundation with african participation are topics too.Prints are tropical and styles are retro. Colours are variable-  magenta,bordeaux, deep green. And the suitable accessories for such apparel would be a pear of big square retro glasses, along with  straw hat and big beach bag.

The third tend for Summer 2014 is Active-sport details - sport models with tree-colours harmony.  And more - there will be great variety of colours, sport prints, stripes, etc.

If the total of your order on our e-shop is more than 49.99BGN, you receive a PRESENT -  PROTECTOR FOR WASHING bras and underwear in the washing machine.

The protector is made of thick and smooth round plastic and features two different size balls.The round plastic balls can be used together placed in one another for avoiding squeezing and folding of the bra, or separately - for washing of lingerie.

Using this protector is the best way to maintain the perfect shape of your bra or lingerie.

  “Femi” launched its new beach line and invited Alina Jordanova - last Miss Gorna Oryahovitsa (see pic.up in right) as a face of this collection. The student - prized as a prettiest girl in town along with her charming colleague Gergana Daneva (see pic. down in left) gladly shown their beauty to photographer Plamen Ivanov, sharing they feel really comfortable in Femi`s swimsuits.

This new line of one of the most attractive swim and underwear producers is made by designer Ivo Jordanov. He creates the models for “Femi” for the last 6-7 years. Born in Lyaskovets, he graduates fashion design in Sofia. ”Fashion was always my passion and never wanted to do anything else.” - shares Ivo. Its inspiration were Elie Saab, Valentino, Gautier, Coco Chanel. It is not a secret, he dreams for more than creating beach fashion, but at this point he gives its best to create the topics of “Femi`s” beach models.

Producers have to consider the market demand. Not every innovation is well accepted.” - explains Ivo. “Bulgarian market is a conservative one.” - he thinks. "We are not eccentric and we wear mostly conventional clothes. Bulgarian fashion is different than the global one, because we are not bold in our choice of clothing.” Ivo gives an example with the high waist swim pants, which became a huge success throughout the globe, but in Bulgaria was poorly accepted.

Especially conservative are men. Men`s beach fashion has hardly changed through the last years. And it is not due to the lack of designers ideas, but because men simple don`t like experiments.

In Bulgaria this year swimsuits with floral prints will be the most popular on the beach. The new tend is that flower should be just implied, stylized. Stripes are once again hit - narrow, with equal width and continuity. The geometrical shapes are topical too, as well as the animal prints. They gain a place in every collection. The news are that this year`s leopard, snake and all the variety of animal elements are in such colours- one never find in nature- at least not for those particular animals.

Concerning the new styles - real hit are fringed models in old school and country style. As a matter of fact the fringes are globally famous, but yet we shall wait and see how it will be accepted in Bulgarian market.

Another modern tend for the summer 2014 are models with spaghetti, especially if gives the illusion for metal accessories. In this year`s swimwear models one can find lots of rocks, different materials, frills and folds. Real topic is also new style “wrap me”, that gives the illusion of twisting. Very popular nowadays in Europe, but yet new for us is the top with one shoulder strap. Bulgarian ladies approved dresses in this style a few years ago, but for the swim wear... we shall see - smiles Ivo.

Colour palette is extremely various. It can be in warm colours from yellow to red, all kinds of shades of it. Blue in its variety - turquoise, sea blue, intensive blue- it is all never out of fashion. Black and white alone and in combinations, is of course classic, especially for the people in middle age. In Bulgaria it is not well accepted for swimwear, but in Europe there is a certain interest to brown colour , with taste (prints) of wild Africa .

This great variety of colours, shapes and styles refers to the ladies swimwear. Evergreens for the man`s swimwear are colours like black, dark blue and green. Bright prints gets refusal from the Bulgarian man, but yet stripes- they are well accepted.

Bottom line - the key is to find a swimwear or clothing that matches our figure - advices Ivo. It is natural for young ladies to be more open minded and experimental loving, but others have to be more careful. The successful beach wear is the one that collaborates with interesting accessories. And it`s not about the sun glasses, the bracelets scarves and amulets. It is a matter of personal taste and judgement.

Written by: Elena Velkova

“Week”- journal

7.03.2014

Completed photo shoot of Femi's swimwear collection 2014. This season designers are set on the new trends for Summer 2014 – fringes, floral patterns, asymmetrical elements, surprising colour combinations.Topics for the season will be animal prints and geometric shapes, colour mixtures of orange and yellow, brown and earth colours. Swimwear in red will be especially fashionable next summer, as well as sea shades in blue-green tones.

         


Еxpect our new swimsuits in great variety of models and colours!

Femi Ltd. submited lingerie and swimmimg suits Lizabel^® for the participants. The candidats for the title wore it in two of three rounds of the contest.

“Woman of Bulgaria 2013” became Desislava Ilcheva. Second and third are Elena Encheva and Marina Borisova. Part of awards for the winners were provided from Femi Ltd from it`s Lizabel^® 2013 lingerie collection .

Dear visitors, Welcome!

Our web site and E-shop are ready! 

You are welcome to look through our underwear and swimwear collection, with one click to the main menu.

Underwear collection  or  Swimwear collection.

If you want to make an order in our E-shop, please click on main menu  Е-Shop.

Have a nice time and nice shopping in our web site and E-shop!

Femi   E-shop  staff

Dear customers,

We would like to draw your attention to our New Swimwear collection season 2013  -

Female swimwears  LIZABEL^®   and   Male swimwears  MAXLY^®.

All swimwears in stock could be ordered in our E-shop:

LIZABEL^®   and   MAXLY^®.